2018
Founded IMS Makeup School
Founded IMS Makeup School with a vision to redefine beauty education in Ethiopia.
IMS Makeup School
About Us
Shaping the future of beauty professionals — dedicated to practical training, international standards, and elevated artistry.
Mission
At IMS, our mission is to provide high-quality, practical, and career-focused beauty education that empowers aspiring professionals to succeed both locally and globally.
Vision
To become Africa's leading beauty education institution, setting international standards and building globally competitive beauty professionals.
Goals
Build globally competitive beauty professionals, strengthen Ethiopia's beauty industry, support entrepreneurship and job creation, and expand local and global collaborations.
Founder
A Letter from Liya
At IMS, our vision goes beyond teaching beauty techniques. We are committed to building confident, skilled, and globally competitive professionals who can lead, innovate, and shape the future of the beauty industry.
Whether you come for a bridal look, an editorial collaboration, or professional training, you will find the same standard — thoughtful technique, elevated aesthetics, and genuine care for your journey.
I am proud of every graduate who leaves ready to work, and every client who leaves feeling unforgettable. Thank you for trusting us with your beauty and your ambition.
Liya Gole
Founder & CEO, IMS Makeup School
Our Evolution
2019
First Graduates
Graduated the first batch of beauty professionals.
2020
Digital Education
Introduced digital beauty education for wider access.
2021
Industry Collaborations
Expanded industry collaborations and recognition.
2022
Specialized Programs
Introduced specialized beauty programs.
2023
International Presence
Strengthened international presence through global masterclasses.
2024
Continued Growth
Continued growth through innovation and professional development.
2018
Founded IMS Makeup School
Founded IMS Makeup School with a vision to redefine beauty education in Ethiopia.
2019
First Graduates
Graduated the first batch of beauty professionals.
2020
Digital Education
Introduced digital beauty education for wider access.
2021
Industry Collaborations
Expanded industry collaborations and recognition.
2022
Specialized Programs
Introduced specialized beauty programs.
2023
International Presence
Strengthened international presence through global masterclasses.
2024
Continued Growth
Continued growth through innovation and professional development.
Meet the Instructors
Wengelawit 'Liya Gole'
Founder & Lead Educator
Visionary leader dedicated to building confident, skilled, and globally competitive beauty professionals.
IMS Training Team
Professional Beauty Instructors
Experienced instructors bringing real-world beauty expertise and industry knowledge to every lesson.
Partner Experts
Industry Specialists
Industry specialists collaborating to provide comprehensive beauty education and professional development.
Learn From Industry Professionals
Train with professionals who take craft and artistry seriously.