2018
Founded IMS Makeup School
Founded IMS Makeup School with a vision to redefine beauty education in Ethiopia.
IMS Makeup School
About Us
IMS Makeup School is shaping the next generation of beauty professionals through world class training, practical experience, and industry focused education connecting Ethiopian talent to opportunities in Africa and beyond.
Mission
To transform passion into a profession through world-class, hands-on education, industry expertise, and career focused training that prepares students to succeed locally and globally.
Vision
To set the standard for beauty education in Africa and build a generation of Ethiopian beauty professionals recognized and respected worldwide.
Goals
To deliver international standard beauty education and develop skilled, confident, globally competitive professionals. To create pathways for careers, entrepreneurship, and sustainable growth through practical training and industry connections. To expand local and global collaborations while raising the standard of Ethiopia’s beauty industry. To position IMS as a leading center of excellence for beauty education in Africa.
Founder
A Message from Liya
At IMS, my vision has always been to create more than a place to learn makeup. I wanted to build an institution where talent is refined, confidence is developed, and passion can become a real career.
We are committed to giving our students the knowledge, practical experience, and global perspective they need to succeed in an evolving beauty industry.
Every artist we train is part of a bigger vision to elevate Ethiopian talent, raise industry standards, and take African beauty artistry to the world.
Wengelawit “Liya” Gole
Founder & CEO, IMS Makeup School
Our Evolution
2019
First Graduates
Graduated the first batch of beauty professionals.
2020
Digital Education
Introduced digital beauty education for wider access.
2021
Industry Collaborations
Expanded industry collaborations and recognition.
2022
Specialized Programs
Introduced specialized beauty programs.
2023
International Presence
Strengthened international presence through global masterclasses.
2024
Continued Growth
Continued growth through innovation and professional development.
2018
Founded IMS Makeup School
Founded IMS Makeup School with a vision to redefine beauty education in Ethiopia.
2019
First Graduates
Graduated the first batch of beauty professionals.
2020
Digital Education
Introduced digital beauty education for wider access.
2021
Industry Collaborations
Expanded industry collaborations and recognition.
2022
Specialized Programs
Introduced specialized beauty programs.
2023
International Presence
Strengthened international presence through global masterclasses.
2024
Continued Growth
Continued growth through innovation and professional development.
Meet the Instructors
Liya Gole
Founder & Lead Educator
Visionary leader dedicated to building confident, skilled, and globally competitive beauty professionals.
IMS Training Team
Professional Beauty Instructors
Experienced instructors bringing real-world beauty expertise and industry knowledge to every lesson.
Partner Experts
Industry Specialists
Industry specialists collaborating to provide comprehensive beauty education and professional development.
Learn From Industry Professionals
Train with professionals who take craft and artistry seriously.